For over 30 years, Terry McLaughlin, President of Terlin Construction, has led with one core value: reputation is everything. As a full-service construction firm working with some of the most recognizable retail, commercial, and institutional brands across Canada and internationally, Terlin understands that every detail, from craftsmanship to curbside impression, reflects on their name.

So when Terry received a call from someone who was unhappy about the way an employee was driving a Terlin-branded vehicle, he knew he had to act quickly.

“Our vehicles are rolling billboards. They’re part of our brand. If someone sees a Terlin van driving aggressively, they don’t just blame the driver; they blame our company,” says Terry.

A Smarter Way to Drive

As one of Raven’s earlier adopters, Terlin deployed devices across their fleet to monitor driver behavior and gain real-time insights into vehicle conditions and usage. More than six years later, with original hardware devices still in some vehicles, a testament to Raven’s durability, long-term value, and a partnership that has continued to grow. As Terry expands his business, Raven has kept pace by continually enhancing its feature set, always ensuring feature parity across earlier hardware models. With Raven’s in-cab cameras and telematics data, Terry and his team have been able to identify, address, and coach drivers on their habits, all while developing a proactive approach to fleet safety.

The Impact Was Immediate.

“The behavior changed. Right away. Just knowing they were being monitored changed the way our drivers operated on the road,” says Terry.

Eyes on Every Detail

For Terry, success is in the details. A scratch or dent on a company vehicle isn’t just cosmetic; it’s a signal of our standards. With Raven’s real-time alerts and visual data, Terlin can detect and respond to incidents the moment they happen.

“If there’s a ding or a scrape, I want to know about it—right then, not days later,” says McLaughlin. “Our vehicles need to look as good as the work we deliver.”

Thanks to Raven, Terlin vehicles not only run efficiently, but they also shine. Clean, damage-free, and well-driven, they send a message to every client and passerby: Terlin cares.

Building Trust on Every Level

From job sites to roadways, Terlin Construction’s commitment to excellence is reflected in every decision they make. By choosing Raven, they’ve added an extra layer of protection and professionalism to their brand while giving Terry and his team peace of mind.

It’s a tool that protects our name, our drivers, and the pride we put into our work. The fact that there are no contracts says it all—we willingly choose Raven every month. That’s why we chose them in the first place, and why we’re still with them,” says Terry.