Driver coaching provides guidance and support to drivers to help them improve their skills, knowledge, and behavior on the road. Coaching can be delivered through various methods, including one-on-one coaching, group training, and online courses.

The Benefits of Driver Coaching Programs

There are many benefits to implementing driver coaching in your business. Coaching can help drivers become safer and more confident behind the wheel, reducing the risk of collisions and resulting insurance hikes. Improved skills can also reduce the impact to company reputation and even enhance it as safer drivers tend to be more professional and reliable. Less aggressive driving can also help employees become more fuel-efficient, saving your business money in the long run. Finally, seized opportunities of improved driving can help reduce turnover, helping keep employees longer and reduce onboarding costs.

How to implement a successful driver coaching program

There are several key elements to successful driver coaching. First, it is important to establish clear goals and objectives for the coaching program. This can include specific areas where the driver needs to improve, such as defensive driving techniques or fuel efficiency.

Next, it is important to choose the right coach or trainer. This should be someone who is knowledgeable and experienced in the areas being covered, and who is able to effectively communicate with the drivers and provide constructive feedback.

During the coaching sessions, it is important to use a variety of teaching methods, such as lectures, demonstrations, and hands-on practice. It is also important to provide ongoing support and follow-up to ensure that the drivers are able to effectively apply what they have learned on the road.

How to leverage Raven for improved driver coaching

Raven triggers events each time the vehicle is being driven and collects associated imagery and details for additional context. From aggressive driving behaviors to potential impact events, Raven continuously collects data for fleet managers to review in real-time, for clarity when situations arise, or to add to driver coaching programs.

Recently released to the Raven Connected Web App is our Event Review feature, offering an easy way to gather and review different event types to enrich driver coaching programs. Event Review allows managers to determine which events displayed poor driving behavior and which should be shared for coachable moments. While a harsh braking event at a 10000-foot view might be considered poor behavior, what if the driver was reacting to a kid chasing a ball into the road? This is much different from them driving distracted to catch themselves about to pass through a red light—context matters. 

Event Review can be leveraged to review all event types of interest over a specific time period with a selected driver with all necessary context to address some questions you may have. Event Review can address whether a behavior is a one-time offense or is repeated and requires consultation with your employee, if there is a common issue among many drivers and should be added to your driver coaching program, and if there’s no issue perse but maybe, your driver has a lead foot that should be addressed.


If you’re ready for a demo of the feature or the complete video telematics system, reach out to our sales team.


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